Digital Ads are a double edged sword it runs better but can invite the wrong audience. So researching focusing on design objective and a lot of other secret ingredients, by us goes into making sure you get a good output out of your money.
It is similar to a social media post but is different as it has to be researched thoroughly according to the client objective.
The most important factor, without knowing the market and studying it running an ad is like driving at night with no headlights!!
At the end its a numbers game and collecting the end result & working on a more better ad performance gives brighter output.