Instagram Reels have become a game-changer for content creators and businesses looking to expand their reach. According to Instagram’s Creator Partnerships team, consistently creating engaging Reels is one of the best ways to attract new audiences. One of the most effective ways to increase visibility and engagement is by leveraging trending sounds and hashtags. These elements can amplify your content’s appeal, enhance branding, and even help your videos go viral!
How to Discover Trending Sounds
Want to stay ahead of the trend? Here’s how you can find the hottest sounds on Instagram:
- Explore Page: Check out the Explore and Reels pages to spot emerging audio trends.
- Trending Arrow Icon: Look for the upward arrow next to an audio track, indicating its growing popularity.
- Instagram’s @creators Account: Follow @creators for weekly updates on the latest Reels trends.
- Scroll & Discover: Sometimes, the best way to find trending sounds is by simply scrolling through Reels and seeing what others are using.
How to Use Trending Sounds Effectively
Using trending sounds strategically can maximize engagement and reach:
- Stay Relevant: Keeping up with trending audio keeps your content fresh and engaging.
- Boost Visibility: Instagram’s algorithm favors Reels using popular sounds, increasing the chances of appearing on the Explore page.
- Authenticity Matters: Use trending sounds in a way that aligns with your brand to maintain credibility and connection with your audience.
Finding & Using Trending Hashtags
Hashtags are essential for expanding your content’s reach. Here’s how you can find the right ones:
- Search & Explore: Look up hashtags like #reelsound, #reelmusic, and #reelaudio to discover what’s trending.
- Reels-Specific Hashtags: Incorporate hashtags that are popular within your niche to increase discoverability.
- Mix It Up: Use a combination of trending and evergreen hashtags to reach a wider audience.
Why Hashtags Matter
Hashtags make your content easier to find, enhance engagement, and help your Reels go viral. By leveraging both trending sounds and hashtags, you can create content that stands out, reaches new viewers, and grows your Instagram presence. So, start exploring, get creative, and make the most of these powerful tools!